Creative+Brief

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 * New Product Design – Magazine Ad Campaign **
 * One page creative brief **
 * Client:** Udderly Dairy, local family dairy farmers who have been in the dairy business for four generations


 * Business:** Organic Dairy Farm


 * Product/Purpose:** Organic Dairy products, including milk. Udderly's believes that by keeping it natural and real, they can maintain the high quality and success that previous generations have had. They do not use hormones and invest in the pastures that feed their dairy cows. They believe in the interconnectivity of all things and have finally decided that the time is right to invest in an ad campaign to make more people aware of the work they do and their business philosophy. They feel that they have the right combination of land, equipment and personnel to take their product beyond the local realm into regional sales.

**Logo:** **need to develop**


 * Heading: need to develop**


 * Body Copy:** **need to develop**

Illustration:

Design Plan/Concept:

q Educational q Marketing q **Nurturing** - we will be appealing to consumers who want to have a healthier product while supportinga local, green business
 * What is the message of the magazine ad? What are we trying to communicate?**

Young, educated consumers who may/may not have a family. They are interested in eating better, promoting local farmers and doing so in a way that is not harmful to the environment. They are wholistic in their view of the world.
 * Who is the target audience? Who we are addressing communication to?**

q Gender - Primarily women q Age - 25-40 q Ethnicity - caucasian q Income Level - $40k+ q Education - college graduates q Computer Experience - very computer savvy q Design Expectations - green, creative but without waste q Political Affiliations - q Cultural References - urban, whole is greater that the sum of it's part, want to lower their impact on the planet
 * Audience Profile:**

How do they think, feel, behave, interact?

(What magazines might the ad run in?)

Manufacturing processes?

Consumer habits?